Joice Truban Curry
President & CEO
Joice creates and leads programs for clients spanning the arts, education, hospitality, tourism, retail, business-to-business, restaurant, consumer product, non-profit, wellness, health care and entertainment industries. A graduate of San Diego State University (SDSU), her creativity, energy and public relations savvy helped grow c3 from a one-person shop into one of San Diego’s most successful boutique agencies.
Before founding c3, Joice worked at Berkman Communications on their executive team and also served as media relations director and national spokesperson for Children’s Hospital and Health Center San Diego (now Rady Children’s Hospital). In addition, rounding out her over 20 years of experience, she worked as a press secretary for the California State Legislature.
Joice is active in the industry and community. She is a two-time past president of the San Diego chapter of the Public Relations Society of America (PRSA), past chair of the national PRSA Honors and Awards Committee, and a director on the Starlight Theatre San Diego’s Civic Light Opera’s executive board. In addition, Joice volunteers for the Red Cross and Salvation Army locally in San Diego.
Joice has been recognized by clients and industry peers alike, winning awards including the Edward L. Bernay’s Eva Irving Award (community service award), Public Relations Professional of the Year by the San Diego Chapter of PRSA, three national PRSA Silver Anvil awards (the Oscar® of the PR industry), and being named one of San Diego Metropolitan magazine’s top 40 outstanding community leaders and a Visionary in Philanthropy by the Salvation Army.
When not working at the profession she loves, Joice spends time with her husband of 23 years, Sean. When not traveling for fun, Joice enjoys spending time in their Carmel Valley home with Sean and their adopted all-white rescued cat, Chloe.