About c3

c3 Communications, Inc. (c3) is a nationally award-winning agency of 17 years. We are not like other PR agencies because we are uniquely structured having our principal agency owners hands on with direct strategic senior counsel on everything we execute. Couple that with a seasoned team of PR consultants around the nation who specialize in a variety of practice areas to bring together the highest talent for our clients under the c3 umbrella and it makes for a powerhouse top-notch team. No matter the size of your company or project, we know we will be your agency of choice as we have the best of the best of the PR industry and the track record to back it up. Whether you are looking for traditional PR, digital or social media or all of these, we would love to connect with you.


Thank you for checking us out and considering us to be your PR partner.

Joice Truban Curry

President & CEO


Joice creates and leads programs for clients spanning the arts, education, hospitality, tourism, retail, business-to-business, restaurant, consumer product, non-profit, wellness, health care and entertainment industries. A graduate of San Diego State University (SDSU), her creativity, energy and public relations savvy helped grow c3 from a one-person shop into one of San Diego’s most successful boutique agencies.


Before founding c3, Joice worked at Berkman Communications on their executive team and also served as media relations director and national spokesperson for Children’s Hospital and Health Center San Diego (now Rady Children’s Hospital). In addition, rounding out her close to 20 years of experience, she worked as a press secretary for the California State Legislature.


Joice is active in the industry and community. She is a two-time past president of the San Diego chapter of the Public Relations Society of America (PRSA), past chair of the national PRSA Honors and Awards Committee, and a director on the Starlight Theatre San Diego’s Civic Light Opera’s executive board. In addition, Joice volunteers for the Red Cross and Salvation Army locally in San Diego.


Joice has been recognized by clients and industry peers alike, winning awards including the 2009-2010 Public Relations Professional of the Year by the San Diego Chapter of PRSA, three national PRSA Silver Anvil awards (the Oscar® of the PR industry), and being named one of San Diego Metropolitan magazine’s top 40 outstanding community leaders and a Visionary in Philanthropy by the Salvation Army.


When not working at the profession she loves, Joice spends time with her husband of 20 years, Sean. When not traveling for fun, Joice enjoys spending time in their Carmel Valley home with Sean and their adopted all-white rescued cat, Chloe.


Sean Curry

Partner & COO


As COO, Sean runs strategic point on c3’s clients and manages the collective c3 PR team. He oversees many of the national tours, shows and engagements c3 promotes each year as well as the franchise and multi-unit based consumer product clients for the agency because of his vast experience in franchising.


In addition, his forte is in Social Media. He leads robust and impactful social media campaigns for many of c3’s clients. Under his leadership and strategic social media execution, the c3 team has captured amazing social media results for its clients. A great example of this speaks to the social media work he did on the Miami International Boat Show® (largest boat show in the USA) Sean single-handedly got the show certified on Twitter. It is still the only boat show to date on Twitter to obtain this distinction.


A business veteran, prior to c3, Sean was COO for Certified Software Solutions, where he also managed the company’s operations, marketing and public relations efforts. Under his leadership, Certified Software Solutions grew from a $1 million company into a multi-million-dollar operation from three to 20 employees.


He taught extensively at National University, where he earned his Bachelors and Masters degrees in Software Engineering. In addition, he also served as faculty at University California San Diego (UCSD) Extension.


Sean is a multi-winner of both regional and national PR awards and also volunteers time in the San Diego community where c3 is headquartered.


When not a busy PR executive, he is an avid runner and travels as much as he can. He is the most avid Washington Redskins fan you will ever meet.

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The Behind the Scenes c3 Team
We are often asked how c3 is so scalable, affordable and operates as such an successful extension to our client’s team. We have a unique but impactful structure that has proven effective and results oriented for the last 15 years. Our firm is strategically structured with the top level working on your account. We have a team of three at c3, Joice Truban Curry (President & CEO), Sean Curry (Partner & COO) and Antonia Hutzell (Publicist). In addition, c3 utilizes a small collection of talented, behind-the-scenes PR professional consultants that specialize in a variety of practice areas as well as media relations with press contacts in all parts of the country. We bring them in on a strategic basis. This business model enables c3 to bring together the best of the best to every project, event and client we represent and be again, affordable and scalable!