Our
Projects
Over the past twenty five years, our team has been able to work with several incredible brands and people. Here are a few examples of our work and how c3 Communications built upon their foundation to creatively expand their reach.
From Local Joyride to Global News: How c3 Communications, Inc. (c3) Took Belmont Park Viral.
Client:
Belmont Park, San Diego
Challenge:
In the early days of the pandemic, with parks closed and spirits low, Belmont Park wanted to bring some joy to their community—and remind guests they’d be back.
Creative Solution:
The team filled the iconic Giant Dipper roller coaster with plush animals people win at the midway games and filmed the ride. c3 saw the story’s universal charm and activated our media strategy. People came down to Belmont Park just to watch the stuffies go round and around.
What We Did:
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Crafted and distributed press materials
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Pitched to top-tier local, national, and international media
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Tied in the human-interest angle with visual storytelling
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Created a message of levity, creativity, and connection
Results:
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Media coverage in NPR, MSN, Yahoo Sports, United Press International
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Featured in San Diego Union-Tribune, Los Angeles Times, and USA Today
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International stories in Canada, Australia, UK, New Zealand, Japan, and China
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Thousands of shares and engagements across digital platforms
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A PR moment that is still remembered as a bright spot during a dark time
Quote:
"We wanted to make people smile. We helped make that smile go global." – c3 Team
Public Relations That Reeled in Big Results for the West Coast’s Largest Outdoor Show.
Client:
Pacific Coast Sportfishing Tackle, Boat, Travel and Outdoors Show
Challenge:
Competing with major national events during the show press week
Solution:
Targeted storytelling + regional broadcast + pivot-ready strategy
Key Results:
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64+ minutes of TV coverage
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Nearly 1.1 million viewers
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Coverage across KTLA, FOX 11, Spectrum, OC Register & more
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Total publicity value: $435,157.11
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Key Services: Public Relations | Media Relations | Event Promotions
Quote:
“Pivoting we took a new strategic approach and threw the PR plan out the window and turned the show on its head resulting in even more fabulous coverage than we had imagined!” !" – c3 Communications, Inc.
Driving Results for Mazda’s Be Moved Drive Program.
Client:
Mazda North America
Challenge:
Mazda kicked off their inaugural nationwide launch of their Be Moved Drive Program in San Diego to encourage people to test drive their vehicles while raising money for local high school programs. The program is a very localized event designed to transform test drives into fundraising events that empower students and strengthen local communities. With only three weeks to execute, c3 Communications, Inc. (c3) was challenged to raise awareness, drive participation, and generate media buzz during the hectic back-to-school season for James Madison High School Automotive Program and for Mazda.
Solution:
Being keen on event promotions and given the short time frame, c3 executed San Diego media outreach immediately. The team activated a comprehensive local PR strategy and leaned on our vast media relationships to target community-driven stories and highlight Mazda’s Be Moved Drive program’s investment in our local education, automotive and local business press.
What We Did:
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Pitched and secured pre-event and on-site coverage across top local broadcast and print/digital, news platforms.
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Posted and optimized digital calendars to maximize pre-event visibility to drive test drives and traffic.
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Crafted localized pitches emphasizing Mazda’s local community impact and the Be Moved Drive Program’s mission. We focused on James Madison High School’s unique automotive program. We centered the messaging on learning a trade job as a direct link to a job/career path leaving high school. It pointed to another option for young high school graduates that might not be interested in traditional college yet want to get right into the work force.
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Coordinated all TV coverage and radio mentions during the week of the test drive event.
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Managed local media on site.
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Strategized and shot event-day videos and edit them for B-roll for the press.
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Distributed post-event pitches with updated donation results, video, and images to ensure successful pickup.
Results:
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Secured 5 TV broadcast networks (FOX 5, NBC 7, CW, CBS 8 and Univision).
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16 digital press listings across San Diego event platforms.
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3 morning and evening prime-time drive radio news segments that aired the day prior and the morning of the event.
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Countless print/online stories (San Diego Metro, The Times of San Diego, San Diego Business Journal, and others news outlets).
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255 test drives completed, raising $5,400 for Maddison Hich School’s Automotive Technology Program.
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Estimated event attendance, 250+150.
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Earned coverage that continued post-event, including a (15-minute) live podcast and radio feature on the Dave Stahl show, an influential automotive/business program interview, with Mazda leadership.
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Performance of our inaugural campaign was so strong Mazda added the program’s PR scope to include new markets beyond what was already planned, citing San Diego as the benchmark model for future Be Moved Drive Programs.
Quote:
“Mazda was so impressed by the results in San Diego that they’ve expanded Direct Impact’s scope for future markets. You really set a high bar!” – Anthony Johnson, Senior Account Executive, Burson
