who we are.
Founded January 3, 2000, c3 Communications, Inc. (c3) was created with one clear purpose: to make our people’s lives better. After serving as media relations director and national spokesperson for Children’s Hospital and Health Center San Diego (now Rady), Joice Truban Curry launched c3 with the belief that public relations should be personal, passionate, and impactful. That belief still guides us today. From the start, c3 set itself apart by giving clients direct access to the principal agency owners and offering smart, strategic guidance with the kind of care and integrity that builds trust and lasting relationships. We’re proud to have earned over 25 Public Relations Society of America (PRSA) awards, including three national Silver Anvils (the Oscars© of the PR industry), the highest honor in our field.
our story.
At c3, our mantra is simple: “Do our best work all the time and have fun doing it.” Whether supporting a nonprofit leader, a startup founder, a Fortune 500 executive, or anyone in between, we tailor our approach to meet your needs and help you shine. Our clients range from national tours, consumer brands and healthcare to education, nonprofits, and entertainment. Notable names include Circus Vargas, California Surf Museum, Guitars and Ukes in the Classroom, Hot Wheels®, Kids Chance of America, Massage Envy Spa®, Monopoly®, The Alzheimer’s Association of San Diego/Imperial County, and The Coffee Bean & Tea Leaf®.
c3 was chosen, by PR leaders nationwide, to be a member of PR Consultants Group (PRCG) - representing San Diego, CA. and Palm Springs/Inland Empire, CA. With PRCG, c3 has affiliate offices and media contacts nationwide. This means we bring the same reach and professional experience of c3’s boutique-services, and folds in strategic resources and contacts across the entire country – bringing our clients even more value.
What truly defines c3 is our commitment to purpose-driven PR. We regularly donate our time and expertise to causes we care about, including the Salvation Army and the Alzheimer’s Association. Our team believes PR is not just about generating coverage but really telling the right stories, supporting those who serve, and helping good people do great work. As we celebrate 25 years in business, our mission remains the same: to work hard, stay passionate, bring results and make life better for every client we serve. And most importantly having fun while we do it!
joice truban curry
Enthusiastic, loyal and passionate are three words that describe Joice. She puts her all into everything she works on bringing energy and strategic vision to brand and product launches, touring events and shows, new initiatives -- and makes them all truly shine. Before founding c3 in 2000, Joice served as a State Assembly representative for the California State Legislature, was the media relations director and national spokesperson for the Children's Hospital and Health Center San Diego (now called Rady) and worked at Berkman Communications as senior executive.
Beyond her agency work, Joice is deeply active in the PR industry and local community. She is a two-time past president of the San Diego Chapter of the Public Relations Society of America (PRSA). Her passion and commitment to her craft earned her accolades from her peers, naming her the 2009-2010 Public Relations Professional of the Year as well as honored her with the Eva Irving Award (for her community service). She also has earned three national PRSA Silver Anvil awards (the highest honor of the PR industry). She was also recognized as one of San Diego Metro Magazine’s Top 40 Outstanding Community Leaders. In addition, Joice was awarded as one of San Diego’s 2025 Women of Influence and most recently as one of San Diego’s Top Marketing Executives.
Joice personally volunteers for The Salvation Army of San Diego/Imperial County, and the Alzheimer’s Association San Diego/Imperial County. She has been honored with the Most Valuable Philanthropist award for her volunteer work for the Salvation Army. This is in addition to the pro-bono PR services c3 supports helping many non-profits.
Joice is a proud SDSU alum. Go Aztecs!! When she’s not at c3, Joice performs in musical theatre productions throughout San Diego, most recently in Hello Dolly! and Shrek the Musical. She also loves traveling with Sean, her husband of 29 years, and spending time relaxing with him and their all-white rescue cat, Chloe, at their Carmel Valley home.
sean curry
A business veteran, prior to c3, Sean was COO for Certified Software Solutions, where he also managed the company’s operations, marketing and public relations efforts. Under his leadership, Certified Software Solutions grew from a $1 million company into a multi-million-dollar operation from three to 20 employees.
He taught extensively at National University, where he earned his bachelor’s and master’s degrees in software engineering. In addition, he also served as faculty at University California San Diego (UCSD) Extension.
Sean is a multi-winner of both regional and national PR awards and also volunteers time in the San Diego community where c3 is headquartered.
When not a busy PR executive, he is an avid runner, travels as much as he can and is the most passionate Washington football fan you will ever meet.
