40th Anniversary of San Diego Council on Literacy on CBS 8 segment

This year marks the 40th Anniversary of San Diego Council on Literacy (SDCL). c3 Communications, Inc. (c3) loves to give back so we took this on pro-bono. One of the TV segments we secured was this The Four segment on CBS 8. Our CEO, Joice Truban Curry, had a fantastic idea of getting the names of the childhood books local anchors loved as a kid. c3 then gave them the books and asked them to just talk about them on the air and point to their own

website on where to get more information on how to help get books in the hands of kids including a link to San Diego Council on Literacy. It work brilliantly. Not only did c3 secure a lot of coverage but the anchors all had a blast doing it as it brought up their childhood.

Reading and literacy is so important for a child. Reading to your child is essential to their growth and success in life. Please go to your public library or take a book off your shelf and read to them during the day, at night time or when ever you can and watch them thrive!