Joice Truban Curry on the Changing Landscape of Public Relations and Media

Our President and CEO, Joice Truban Curry, was a featured guest on It’s Your Life with Dr. James (JC) Cooley, for c3 Communications, Inc.’s (c3) 25^th Anniversary. This is a national podcast that airs on over 80 platforms and has over 2 million viewers and listeners. You can watch the full interview HERE.

As you can imagine, Joice has seen a lot over the 25 years since she started c3 back in 2000. With this interview she shares insights on how public relations has evolved, what sets c3 apart from other PR firms, how to manage media relations during a crisis, and how she navigates the media landscape with the evolution of AI and downsizing. She also talks about how c3 helps clients cut through the noise and identify and connect with the right audiences to help move the needle.

This interview not only sheds valuable insight into what c3 is about and how things have changed, but you’ll also hear how genuinely happy and passionate Joice is with c3 and PR. She brings that love and passion to every client and media relationship.