How We 'Blew Up' Press With A Client's Simple Press Statement!

Shortly after coming on board, our new client, the San Diego Seniors Community Foundation (SDSCF), brought a news story to our attention involving the Metropolitan Transit System’s (MTS) vote opposing autonomous vehicles, including WAYMO, coming to San Diego. SDSCF had just announced a partnership with WAYMO. This interview c3 Communications, Inc. (c3) secured on KOGO, listen to HERE, is a classic example of our strategic media relations. The story sparked 3-days of massive broadcast and digital press coverage.

Even though c3 had only been working with SDSCF for 4 days, we treated the situation the same way we would for any long-term client, with urgency, to make sure their perspective was a part of the narrative.  

The media was already covering the MTS decision so c3 contacted the stations with a “provided statement” from our client to be read along with the story. We made sure the focus wasn’t just on the vote, but on how it would affect people, specifically seniors. That is true media relations.

But we didn’t stop there, we also pitched our client to countless media outlets getting ahead of any other stories on the topic. One was this KOGOAM 600 interview which is the number one AM news radio station in San Diego. We weren’t a part of the story; we WERE the story. The segment re-ran in multiple day and evening parts for 3 days. Our client and WAYMO were so much a part of the media story that SDSCF now has coverage they can take back to WAYMO to help grow support and funding for their partnership and mission.

This is a great example where good public relations and media relations make a story rise to the top. For more than 25 years, c3 has worked with clients like SDSCF to make sure their perspectives are part of the conversation.