When Media Relations Meets Pop Culture, It’s Magic

Some stories are just plain fun but not always easy to get coverage. c3 Communications, Inc. (c3) was able to secure coverage on CBS 8’s The Four for the launch of the San Diego edition of Monopoly. The Four is a fun break from traditional news and the anchors show some fun, quirky, interesting stories of the day from around the nation. Getting on the show, as you can imagine, is very hard to do with so much competing for their attention with all the stories to choose. Watch the segment HERE. As you will see, we were able to engage all three reporters in a fun way which made the coverage one of the most memorable segments of the entire media campaign.

We made the launch announcement aboard the USS Midway, one of the San Diego landmarks featured in the game, with Mr. Monopoly unveiling the new board filled with all local favorites. We had San Diego Mayor Todd Gloria as well as several dignitaries and CEOs of people who were honored to be on the game board. From the Gaslamp Quarter and UC San Diego taking the place of Boardwalk and Park Place and beaches taking the place of the railroads, this edition captures what makes San Diego special.

This is a great example of the power of good and strategic public relations and media relations. It can turn a local launch into a moment people actually stop to watch, talk about, and remember.

For more than 25 years, c3 has helped clients bring their stories to life by connecting the right idea with the right media at the right time. Whether it’s a cultural moment, a community celebration, or a major launch, we believe the best coverage feels natural and sometimes, just sometimes, makes people smile.