Leveraging an Allure Magazine Award through Smart PR

At c3 Communications, Inc. (c3), we love what we do, and we know effective public relations isn’t just about securing media coverage, it’s about securing the right coverage. Our recent work with N8iV Beauty, a San Diego-based Indigenous-owned skincare brand, is a great example of this. We secured a feature story in Times of San Diego, one of San Diego’s top-read news outlets, on their Allure Magazine’s “2025 Best of Beauty” award. Read the full story HERE.

N8iV Beauty is the first Indigenous-owned cosmetic brand to win this award. Founded by Ruth-Ann Thorn, registered tribal member of the Rincon Band of Luiseño/Payómkawichum Indians in Southern California, N8iV Beauty focuses on natural, locally sourced ingredients like acorn oil (their primary ingredient), a traditional California Native staple that she gathers annually from the La Jolla reservation.

Our San Diego media relationships and market insight helped translate this national award into local visibility that moves the needle. This placement showcases what sets c3 apart, our deep knowledge of the San Diego media landscape. We chose Times of San Diego because we understand not just who covers what, but who reads what, and that knowledge makes all the difference for our clients.

At c3, strong public relations and media relations mean placing your story where it will actually be seen and make an impact. This is what 25 years of San Diego media relations experience brings to our clients. That’s the difference between public relations that simply happens and public relations that works.