National Public Relations Launch for SynthEquity® ETF

c3 Communications, Inc. (c3), was responsible for the national launch of Measured Risk Portfolios’ SynthEquity® ETF (SNTH). Our goal was to build awareness and grow trust in the financial world for SynthEquity.

We announced the launch as well as the major milestones they achieved during the course of about 6 months. We built momentum by announcing the ETF and the principals of Measured Risk Portfolios ringing the bell at the NY Stock Exchange. Because the ETF is so good and our public relations exposure, the ETF experienced phenomenal growth having reached $50 million AUM and $100 million AUM in this short time frame. We were able to reinforce SynthEquity’s credibility and positioned Measured Risk Portfolios among the industry’s emerging innovators and set it up for continued growth and success. We were also able to secured them listing under the ticker on Yahoo! Finance, which was a secondary goal of theirs. The campaign was a huge success, and we look forward to announcing their next milestone or launch.

For more than 25 years, c3 Communications, Inc. has helped clients share stories that make a difference, stories that are seen, heard, and remembered. This campaign is a perfect example of what happens when we create and craft a story to make it resonate.