Strategic Media Relations During a Crowded Media Landscape

At c3 Communications, Inc. (c3), we love what we do, especially when it comes to promotions of special events. Here is a story we secured on KPBS (NPR affiliate) for our client EC Gallery and their “Vintage Animation Show.” This aired during one of the busiest media landscape times in San Diego, Comic-Con. If you know anything about Comic-Con, that is ALL media (even international) is covering here in San Diego, but we were able to look at the animation show, and crafted messaging to make it relevant even though they were not a part of the Comic-Con event. We strategically lifted our client’s show to capture the vast local and national press. Watch the segment HERE.

The “Vintage Animation Show” is a collection of rare animation cels and childhood favorites from Disney, Hanna-Barbera, Looney Tunes and more. As you will see in this segment we secured, this story offered something fresh and unique to the week of Comic-Con. This was just one segment c3 secured for the show. Our messaging really hit home with the media who are always looking at something besides the madness that make-up Comic-Con. The coverage was so successful EC Gallery extended the show by 15 days due to the demand we created through our public relations.

At c3, we know that strong public relations and media relations isn’t just about getting a story placed, it’s about placing it strategically, so that it is a win-win for our client and the media. This is one of the best examples in our 25 years that show what strategic media relations and public relations can do to elevate our clients.